What is technology?

Technology is science or knowledge put into practical use to solve problems or invent useful tools. Small businesses can utilize technology to help save time, and optimize outcomes.

Bill Gates, the founder of Microsoft once said, “Information technology and business are becoming inextricably interwoven. I don’t think anybody can talk meaningfully about one without talking about the other.”

As a small business owner, regardless of your age, you should be looking to use technology to make your business better. And if you do not have the relevant technical skills, then find somebody who does and get them to advise you as to what you should be doing.

Why?

Because “Information technology is at the core of how you do your business and how your business model itself evolves” – Satya Nadella, an engineer and Indian American business executive.

When technology is incorporated into small businesses, it increases the consistency of the business’s operations. And customers love consistency – knowing that every time they go into your business, they will receive the same standard each time. Furthermore, it also helps business operations become more effective and more efficient.

For example, a client that I have worked with in the past has been able to claim back 20 hours a week by integrating software and technology into his business work.

That is the power of using technology.

However, before you can implement technology into your business, you have to understand what technology can do for you and which aspects of your business need it most. In order to do this, you need to: