Your Business Freedom

How much is my business really worth?

Tell me if any of this sounds familiar to you.

You have decided to sell your business or are at least thinking about it.

Now this is something you’ve been looking forward to for some years. But…

Instead of filling you with delight, you are instead filled with this sense of unease.

“Will my business really sell?”

“Will I get enough for it, so I can enjoy the next phase of my life?”

“How long is this going to take?”

Yup, we’re talking about that ever present and self-sabotaging voice of fear and doubt.

It gives you that knot in the pit of your stomach.

It keeps you awake at night.

It dominates your thinking, when you should be thinking about something else.

I know what it’s like, I’ve been through it. I suffered from all these anxious thoughts, but I successfully came out the other side.

Well, having been through this, I’ve got to tell you there is both good news and bad news.

Let’s get the bad news out of the way first…

The truth of the matter is almost 80% of all small businesses will never get sold for anything like a reasonable price. It will just be chump change.

One high-quality, professional business broker that I know told me that they reject 94% of all businesses that approached them.

The reason for the rejection is that they would never be able to find a buyer at the price expected by the seller. It would cost them too much to even try, so they give the owner some helpful tips and suggest they return once they have implemented them.

Some implement the necessary changes and return to get their business sold. But…

MOST DON’T.

Why?…

Because it involves time and effort and money, and they are not prepared to pay the price.

Instead they go off and end up with some less reputable broker, who begins by telling them “oh yes, you should get that price”, then from that point on, repeatedly tells them “sorry, that’s where the market was a month or so ago, but it’s moved, so you have to move your price down to meet the marketplace”.

Sad. So, what’s the good news…

Well, with some old fashion effort and some good quality advice, you can become part of that 20% that do get their businesses sold at a decent price.

Oh dear, I’m about to make an embarrassing admission. The first time I tried to sell my business, nobody wanted it at any price.

Here I was, advising other people how to grow their wealth, most of whom were business people and therefore had a fair chunk of their value tied up in their businesses and I couldn’t sell my own.

This hurt…

So much so that I was determined to turn things around, whatever it took.

I spent the next two and a half years working with some very knowledgeable people, reshaping my business until it reached the point where someone approached me and asked if they could buy the business and at the price I really hoped to achieve.

Woohoo! Success!

This turnaround wasn’t just for a few measly dollars but amounted to hundreds and hundreds of thousands of dollars.

You wouldn’t be surprised that I thought at the time that the effort and money I had invested over those two and half years was a brilliant investment that rewarded me handsomely.

Now I’m not sure where you are on this journey, but can I suggest, before you go investing any serious money into this process, I am giving away my article “How Much Is My Business Really Worth?”

That’s right, I am giving away this article for free.

And you might be wondering why?

Firstly, it’s an article. It’s only 1030 words, about the length of this email. So, I don’t want to be selling “just an article”.

What I can assure you is that the 1030 words in this article are packed with insights that business brokers would charge you thousands of dollars to acquire, like…

1 Calculating revenue, net profit and revenue growth.

2 A good idea of which areas you need to be working on to boost the value and the sale-ability of your business.

3 Information you can use to figure out which bits you can deal with yourself, both in terms of time and ability and which parts you are going to need help with.